Our Story

We opened our doors in 1982 as a small frozen yogurt shop on Carlson Avenue in Rexburg, Idaho. Our founder, “Grandpa Joe” Romney, had recently moved his family from San Luis Obispo, California to Rexburg for a teaching position at Ricks College. Joe wanted to bring a taste of California to town, while also providing his children with an opportunity to learn responsibility and hard work. He was also passionate about providing community members with job opportunities and real-world experience. 

Aaron, Joe's youngest son, took over the business following his return from an LDS mission in Argentina. While managing Millhollow, Aaron hired Connie Chadwick, a Wyoming ranch girl, who later became his wife. They have four children together, all of whom worked at the restaurant during their growing years. The phrase "All hands on deck!" was an integral part of their childhood.  

In 1995, Aaron and Connie designed and built a new, mill-inspired location down the block on South 1st East. They hoped to create a mountain-esque sanctuary in downtown Rexburg that was welcoming and unique. The menu was expanded to include customized toasted sandwiches, salads, catering, and more. Our business continues to evolve to meet new challenges and opportunities. 

Grandpa Joe left behind a legacy of dedication, hard work, and kindness. This tradition, cherished and built upon by Aaron and Connie, has carried Millhollow through times of great sacrifice and uncertainty. We love the community of Southeast Idaho and are grateful for the many employees and customers who have been essential to our success. We look forward to the coming years!